Which users are tracked under the 'High Intent' audience segment?

Question

Which users are tracked under the 'High Intent' audience segment?

Answer

The 'High Intent' audience segment is a default segment created by looking at patterns among all AdRoll conversions. We use machine learning to find all of your visitors who display similar behavior. The top 20% of these visitors are added to your High Intent audience.  

To learn more, check out High Intent Audience.

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