Can I retarget users based on the location?
Yes, locations can be set for the display ads campaigns. Here are the steps to target specific locations in a campaign.
- Navigate to your ad campaigns by clicking Display Ads in the left navigation menu.
- Hover over the campaign you want to edit and click the circle icon with the ellipses.
- Select Edit.
- Under the Audience section, enter a location to either Target or Exclude.
- When you're finished, click Save.
To learn more, check out Setting Location Parameters (Geotargets).