What is AdRoll's pricing model and what are the benefits?
Our default Pricing Model is Dynamic CPM, i.e. cost per thousand impressions. Dynamic CPM pricing encourages transparency and allows us to optimize for your specific goals.
With dynamic CPM pricing, we can focus on customer goals and adjust campaigns based on their specific requirements, while remaining transparent about which inventory was used to deliver the best results.
To learn more, check out AdRoll Ad Campaign Pricing and Benefits of Dynamic CPM Pricing.