I want to understand how my data is tending. How can I compare the performance of my campaigns over time?
You can evaluate the performance of your campaigns and easily compare your data over a select time period by adjust the date range.
You have the option to select predetermined date ranges (last 7 days, 14 days, 30 days) or customize your range by selecting a date range in the calendars.
Date ranges will show data for the days immediately prior to the range you selected.
Example: if you have selected 30 days of data and have 110,000 impressions, the system will look at the 30 days immediately prior to the range you have selected. If the previous 30 days had 100,000 impressions, then the delta would show +10%.
The deltas will show as green if the metric has improved and red if they have dropped.