Why can't I select my optimization strategy as CPA/Conversions while launching a new campaign?

Question

I'm not able to select my optimization strategy as CPA/Conversions while launching a new campaign. Why?

Answer

There are two basic requirements to set the optimization strategy as CPA:

  1. It is required to have a conversion segment created.
  2. There should be at least 7 conversions recorded for the campaign over the last 14 days.

To learn more, check out Bid Strategies.

Was this article helpful?