I specified the geo locations in the campaigns. Why do I see traffic from other countries under insights?

Question

I specified the geo locations in the campaigns. Why do I see traffic from other countries under Insights?

Answer

The visitor percentage displayed under the Audiences > Website > Insights are website visitors collected by the AdRoll pixel.

Your website may receive traffic from any region, however, the ads in the campaigns will serve ad impressions to the visitors captured from the specified geo locations only.

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