Configuring your AdRoll Email sending identity

Within AdRoll Email, you must verify an email sending identity (a From address) before you can send emails. AdRoll provides 3 ways to do this:

  1. Verify Single Addresses with a Confirmation Email (no technical help required)
  2. Verify an entire domain (technical help required), using one of these two methods:
    • Placing a Pixel on your website
    • Configure Email Authentication (SPF and DKIM).

The benefit of verifying an email sending identity (other than being able to now start sending email!) is that you will see that identity pre-populated in your newsletter and email campaign templates as you create them.

For example, this is what a successfully verified email address will look like within the email campaign template creation, for a fictional “alice@example.com”:

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Which method is best for you?

  1. Verify Single Addresses with a Confirmation Email (no technical help required)

    This is the easiest option. Ideal when you don’t need email authentication. For example, if you know you don’t have a “DMARC” policy, when you only need to verify a small number of addresses, or if you just want to test out AdRoll. This type of verification is also ideal when you don't have access to technical help who can verify an entire domain (otherwise available with Pixel or Email Authentication setup).
  2. Placing a Pixel on your website

    Ideal when you are already placing a Pixel on your website, used for website visitor analytics and email address capture. Pixel placement will allow you to send from any email address within a domain (for example, alice@example.com, bob@example.com, …) without any additional setup. Also ideal if you don’t require email authentication (SPF and DKIM) to get your email delivered. You can send from any subdomain as well. Click here for documentation.
  3. Configure Email Authentication (SPF and DKIM)

    The most technical option, but giving your email program the best deliverability. Ideal when you have technical help -- someone with access to your website domain’s “DNS” -- and when your organization requires the highest level of email security, DMARC-aligned SPF and DKIM. Email authentication will allow you to send from any email address within a domain (for example, alice@example.com, bob@example.com, …) without any additional setup. You can send from any subdomain as well (but test that your email authentication is sufficient for subdomains too!) Click here for documentation.

How to Setup an Email Identity

Method 1: Verify Single Addresses with a Confirmation Email

Confirm addresses, like alice@example.com, one-at-a-time. Each additional address that you want to verify will need to go through this confirmation email process of one-at-a-time. 

There’s no limit to how many email addresses you can verify with this method. If you later confirm an entire domain with either Pixel setup, or with Email Authentication, you no longer have to use this confirmation email method, but all previously verified addresses will continue to work.

To verify single addresses with a confirmation email:

    1. Navigate to the left navigation menu and select either Email Newsletters or Automated Emails then click on Email Newsletter Settings.

      Screen_Shot_2020-08-31_at_3.54.11_PM.png

    2. Go to Email Information and select Confirm additional address. Provide AdRoll with the email address you want verified, and AdRoll will send a confirmation email to that address.

      Screen_Shot_2020-08-31_at_3.59.38_PM.png

    3. Within your email account, look for the email From: <email-confirmation@adroll.net>, with the Subject: “Please confirm your e-mail address”, and click on the link.

      Screen_Shot_2020-08-31_at_4.06.04_PM.png

    4. You may need to click Refresh on the Email Information page to ensure AdRoll detects this address.
    5. This email address is now verified!
Note: Only one email sending domain is supported in your AdRoll account at a time. If you re-configure a different domain, after using the "Delete This Domain" button, your previously configured email sending domain may not be usable.

Method 2: Placing a Pixel on your website
Go here to see our dedicated Pixel setup page.

Method 3: Configure Email Authentication (SPF and DKIM)
Go here to see our dedicated Email Authentication setup page.

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