Configuring your AdRoll Email sending identity

Overview

In this article, you’ll learn how to set up your default AdRoll sending identity. This includes the sender's email address, name and business mailing address that will be used to send email campaigns from within AdRoll. When your emails hit the inbox, these details will be used to show who the email is coming from.

After you set up a sending identity in your settings, it will be used by default when creating any email campaigns in AdRoll. This will save you time when building campaigns and can be changed at any time.

Avoid Personal Email Addresses

Sending mass emails from a personal address can cause inbox providers like Gmail and Yahoo to flag your messages as spam, as this is considered suspicious activity. Before you start sending to your customers, make sure you have an email address that includes your domain name. For example, yourname@yourbusiness.com. This will indicate to inbox providers that you are a real sender with a legitimate business.

Complete Email Authentication

Before setting up your default sending identity in AdRoll, it’s highly recommended to complete Email Authentication. This acts as a formal signature for the campaigns you send, telling inbox providers to trust your email. Completing this step first will significantly increase the likelihood of your emails reaching the intended recipient inbox. You’ll need access to your domain provider to complete this step.

Access your Sender Identity in Settings

1. Click the gear icon (settings) in the left-hand navigation
2. Under Email Marketing, click Sending Identity
   
   

How it works

You must set up a sender identity to send an email campaign with AdRoll.

Set up without email authentication

Once you navigate to Sender Identity in the Settings page, follow these steps to add a default sender if you have not completed email authentication:

1. Populate your From name
2. Click to add a new email address
3. Input the desired email address and click to Verify
4. An email will be sent to that address
5. Find that email in your inbox
    - If you do not see it right away, check your Spam folder
6. Click on the email and that address will be validated
7. Head back to your settings and select that address as your default Email Address
8. Continue to populate the rest of your business details 
    - This is required to populate the footer in your emails and ensures you comply with all anti-spam      regulation
9. Click to Save your settings
   

Set up with email authentication

Once you navigate to Sender Identity in the Settings page, follow these steps to add a default sender if you have completed email authentication:

1. Populate your From name
2. Insert an Email Address that matches the domain you verified when completing the email authentication
3. Continue to populate the rest of your business details
    - This is required to populate the footer in your emails and ensures you comply with all anti-spam regulation
4. Click to Save your settings

Once you complete the above steps, your Sender Identity will be populated in all your email campaigns by default!