How to create a URL Conversion Audience

Setting up a conversion segment to measure your success with the AdRoll platform is critical to launching a campaign. Our AI requires a conversion segment in order for it to learn and optimize towards your goals. If you do not have a conversion segment, your campaign performance will be limited.

To create a conversion segment:

  1. Go the Audiences in the left navigation menu and click Website.

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  2. Select New Audience on the upper right side.

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  3. For Audience type leave it at URL Visited and insert your conversion URL with an * at the end
  4. Name your audience and be sure to check the "This is a conversion audience" checkbox.
  5. Set a value to your conversion.
  6. Adjust the duration for your audience.
  7. Click Create Audience when you're finished.

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For more information on audience types, click here

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