A Contact is any human that has interacted with our customer's website, for whom you have identifiable attributes you can use to contact them on a 1:1 basis, if you have permission, for example, email address, as well as a view of the information available about those individuals.
Contact audiences can be used in your ad campaigns and also targeted or excluded in email newsletter campaigns, including preview capabilities that give you a real-time indication of audience size, before you send a newsletter campaign.
Accessing Your Contact Audiences
You can access your contact audiences within the Audiences section of the left hand navigation, by clicking on Contacts.
This will take you to your contact audience lists, Pixel Web Lists, and CSV Imports.
A count of total contacts within each list contains:
- Count of total contacts
- Date the list was created
Contact audiences may be sorted in ascending or descending order by:
- List Name
- Total Contacts
- Created Date
You may also filter the lists by searching with the name or part of a name.
Viewing All Contacts within a Contact Audience List
Clicking into a List reveals all of its member Contacts sorted by most recent Last Activity Date. You can show or hide Anonymous contacts using the checkbox. You can search for contacts by name or email address to locate an individual Contact.
Viewing Contact Profile Details
Clicking on an individual contact's email address will take you to the Contact Profile for that individual contact where you can see their attributes and email channel status.
At any time, you may click Back to segment to return to the contact list view for a contact audiences list.
Contact-to-Cookie matching process
Once you add a new contact list to the AdRoll platform, AdRoll will match the email addresses to web browser cookies and this results in a specific number of matched cookies. It can take up to 72 hours to be ready before the cookies are matched to the email addresses and you can start displaying Ads by launching a Campaign. AdRoll matches emails to cookies in three ways:
- AdRoll’s proprietary email and cross-device graph.
- Cookieless identifiers that enable advertising delivery on cookieless browsers such as Safari and Firefox.
- LiveRamp’s email and cross-device graph.
This multi-pronged approach gives AdRoll unparalleled match rates and reach across diverse inventory sources.