Personalize your emails using Merge Tags

What are merge tags?

Merge tags allow you to insert dynamic content into your email templates to quickly give your campaigns a personalized touch.

How merge tags work

Your contacts contain fields that refer to your contact's data such as first and last names. Each field corresponds with a unique merge tag, which looks like a snippet of text wrapped in special characters: {{merge.tag}}

For example, to pull your contact's first name in your email, you would place the {{recipient.first_name}} merge tag in your subject line or body of your email where you want your contact's name to appear. When your email campaign is delivered, the contact will see their first name where the merge tag was placed.

How to use merge tags

There are two ways to include dynamic merge content in your email campaigns:

1. Insert the merge tag directly in the subject line of your email.
   
   
2. You can also access the merge tags within text editing options by clicking Merge Tags. 
   
   
   
   Always preview and test your merge tags before you send out your email campaign. To do this, simply click on the preview icon  from the email builder. You can also send a preview of the email to see what exactly what the email will look like by clicking on Send Preview.
   
   
   
   
   

   Tip: You can still use merge tags even if your contact field value isn't available. You can add a '|' within the merge tag and add a word as a fallback value.

   For example {{recipient.first_name}} = Contact's first name. You can use {{recipient.first_name | default:"friend"}}

   So if you use Hi,{{recipient.first_name | default:"friend"}}! 👋 your email recipients will either see their "Hi, John! 👋" or "Hi, friend! 👋".

Merge Tag list

To see a list of merge tags available for you to use, check out All available Merge Tags.