[Legacy] How to use email personalization and emojis

March 20th 2025: Email Feature is Now Sunsetted

We’ve stopped supporting new campaign runs as of March 20th, 2025. While no new campaigns can be launched, you’ll still have 30 days to access your templates and download past campaign performance data for your records.
In the coming weeks, we plan to fully retire this feature. This process requires careful testing to ensure it does not impact other functionality.
Access to this feature is now limited, and it is no longer available to new customers. We’ll share further updates and next steps once the deprecation is complete.

Alert: This feature is only available to our paid subscribers. You can check out your plan options here.

Email personalization allows you to insert contact attributes or emojis into your email templates to quickly give your campaigns a personalized touch.

How email personalization works

Your contacts contain fields that refer to your contacts such as first and last names, birthday, location, etc. Each field corresponds with a unique tag, which looks like a snippet of text wrapped in special characters: {{tag}}

For example, to pull your contact's first name in your email, you would select the Recipient First Name and it will add {{recipient.first_name}} in your subject line or body of your email where you want your contact's name to appear. When your email campaign is delivered, the recipient of the email will see their first name where the merge tag was placed.

How to use email personalization

Email personalization can be added to the subject line, preheader, or the email body.

To add personalization in the subject line or preheader:

Click the personalization [P] icon. A drop-down menu with all the available personalization field will appear.
Select the field name, such as Recipient First Name, to use for populating the information. When the contacts view or open the email, they will see information that is specific to them — in this case, they will see their first name in the subject line.
You can also add personalization within the email body by clicking Personalizations .

Always preview and test your emails before you send out your email campaign. To do this, simply click on the preview icon from the email builder. You can also send a preview of the email to see what exactly the email will look like by clicking on Send Preview.