Alert: This feature is only available to our paid subscribers. You can check out your plan options here.
To add a personalized touch to your email campaigns, AdRoll offers email personalization fields for all kinds of dynamic information. For more details, check out How to use email personalization and emojis.
Take a look at the list below to see all available email personalization attributes you can utilize.
| What it will populate | Tag |
| Recipient Email | {{recipient.email}} |
| Recipient First Name | {{recipient.first_name}} |
| Recipient Last Name | {{recipient.last_name}} |
| Recipient Full Name | {{recipient.full_name}} |
| Recipient Company | {{recipient.company}} |
| Recipient Address - Line 1 | {{recipient.address.line1}} |
| Recipient Address - Line 2 | {{recipient.address.line2}} |
| Recipient Address - City | {{recipient.address.city}} |
| Recipient Address - Country Code | {{recipient.address.country_code}} |
| Recipient Address - Country Name | {{recipient.address.country}} |
| Recipient Address - Province | {{recipient.address.province}} |
| Recipient Address - Province Code | {{recipient.address.province_code}} |
| Recipient Address - Zip Code | {{recipient.address.zip}} |
| Recipient Phone | {{recipient.address.phone}} |
| Recipient Orders - Currency | {{recipient.orders.currency}} |
| Recipient Orders - Count | {{recipient.orders.count}} |
| Recipient Orders - Total Spent (local currency) | {{recipient.orders.total_spent}} |
| Recipient Orders - Total Spent (in USD) | {{recipient.orders.total_spent_usd}} |
| Product Recommendations - Title | {{products[0].title}} |
| Product Recommendations - Description | {{products[0].description}} |
| Product Recommendations - Category | {{products[0].category}} |
| Product Recommendations - Image Link | {{products[0].image}} |
| Product Recommendations - Price | {{products[0].price}} |
| Product Recommendations - Max Price | {{products[0].max_price}} |
| Product Recommendations - Price Label | {{products[0].price_label}} |
| Product Recommendations - Max Price Label | {{products[0].max_price_label}} |
| Product Recommendations - URL | {{products[0].url}} |
| Product Recommendations - Vendor | {{products[0].vendor}} |
| Product Recommendations - Source | {{products[0].source}} |
| Sender Name | {{sender.name}} |
| Sender Advertisable Name | {{sender.advertisable_name}} |
| Sender Email Address | {{sender.email}} |
| Sender Website Address | {{sender.website}} |
| Sender Address - Street | {{sender.address.street}} |
| Sender Address - City | {{sender.address.city}} |
| Sender Address - State | {{sender.address.state}} |
| Sender Address - Postal Code | {{sender.address.postal_code}} |
| Campaign Name | {{campaign.name}} |
| Email Subject | {{email.subject}} |
| Email Preview Text | {{email.preview_text}} |