How does Facebook's Limited Data Use (LDU) affect my AdRoll account?

As of July 1, 2020 Facebook enabled its new Limited Data Use (“LDU” ) feature which limits how Facebook processes, uses and stores California residents’ data in order to assist customers with their compliance efforts pursuant to the California Consumer Privacy Act (“CCPA”)

To learn more about Facebook’s new LDU feature, click here.

What does this mean for your AdRoll account?

If you are running Facebook campaigns with AdRoll, beginning August 1, 2020, Facebook requires advertisers to actively enable the LDU feature on their Facebook Pixel if they wish to continue to limit Facebook’s data collection of California residents.

AdRoll will enable this feature for all of its customers running Facebook campaigns starting August 1, 2020, unless you choose to disable the LDU feature to allow Facebook to collect and use California residents’ data with no limitations for Facebook campaigns you may be running (see below).  

How to Disable Facebook’s LDU feature

If your business is not required to comply with the CCPA, or there are other reasons that enabling Facebook’s LDU feature does not meet your CCPA compliance or other business needs, please reach out to our support team or contact your account manager to disable Facebook’s new LDU feature.

Disclaimer: This is not legal advice. This is our interpretation of information made available by Facebook. NextRoll, Inc. is not providing advice on whether or not to enable/disable this function for any particular legal compliance effort or other reason. Instead, we aim to provide our customers with the facts and instructions relevant to the Facebook LDU feature.

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