Common types of emails and when to use them

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Here are the most common types of emails and when to use them. Their varying purposes allow you to take a holistic approach when communicating with your audience.

Type of Email

What it is Used For


Sequences are a series of emails intended for walking your audience through a process, building anticipation, preparing your audience for an upcoming event, or emphasizing a particular theme.


Newsletters are emails sent on a set schedule. These emails can center around regular product updates or trending topics. They can also provide a summary for recently distributed content or roll up information relevant to your audience segments.

Automated Emails

Automated emails are prewritten messages triggered by certain audience behaviors or predetermined metrics. These campaigns are typically more time consuming to set up but require much less maintenance over time.

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