Here are the most common types of emails and when to use them. Their varying purposes allow you to take a holistic approach when communicating with your audience.
Type of Email |
What it is Used For |
Sequence |
Sequences are a series of emails intended for walking your audience through a process, building anticipation, preparing your audience for an upcoming event, or emphasizing a particular theme. |
Newsletter |
Newsletters are emails sent on a set schedule. These emails can center around regular product updates or trending topics. They can also provide a summary for recently distributed content or roll up information relevant to your audience segments. |
Automated Emails |
Automated emails are prewritten messages triggered by certain audience behaviors or predetermined metrics. These campaigns are typically more time consuming to set up but require much less maintenance over time. |