How to use Shopify rule-based audiences with email newsletters

AdRoll’s Shopify integration pulls in historical data in your Shopify store at the time of your initial sync.

Once enabled, the integration will begin to sync metrics and customer data from Shopify within AdRoll that you can then leverage to send targeted email newsletter campaigns based on the actions your visitors and customers take on your website. 

Shopify Rule-Based Audiences Definitions

Audience Type

Definition

Available Custom Values

First Time Purchasers

Customers who have made their first purchase in the last [X] number of days

Number of days: 1, 7, 30, 60, 90, or custom days

New Subscribers

Leads that have recently subscribed to a form on your website

Number of days: 1, 7, 30, 60, 90, or custom days

Repeat Purchasers

Customers who have made at least 2+ purchases in the last  [X] number of days

Number of days: 1, 7, 30, 60, 90, or custom days

High Spenders

Customers who have made a purchase with order value greater than [$Y] in the last  [X] number of days

Number of days: 1, 7, 30, 60, 90, or custom days


Spend Greater than: custom purchase amount

Abandoned Checkouts

Site visitors that have added items to their shopping cart, but have not purchased in the last  [X] number of days

Number of days: 1, 7, 30, 60, 90, or custom days

Bargain Hunters

Segment of customers that have applied a promotional code on more than 1 purchase in the last  [X] number of days

Number of days: 1, 7, 30, 60, 90, or custom days


Applied promo code to last: custom number of purchases 

How to Get Started

  1. Navigate to the left navigation menu and click Email Newsletters under Campaigns.

    Email._Newsletters.png
  2. To create a new newsletter email campaign, click Create Campaign in the top right corner.

    Email_Newsletter_2.png
  3. Select the audience you want to send your newsletter to by clicking on Add Audience. Then select Targeted Subscribers and click the dropdown menu under Include Contacts in:.

    newsletter_4.png 
  4. After you click Select an Audience, you’ll have the option to use pre-built Shopify audiences or create your own custom audience to target.

    To create a customized Shopify audience, select Create a Customizable Shopify Audience from the dropdown.  

    shopifyaudience.png

  5. After you select Create a Customizable Shopify Audience, you’ll be able to choose from 6 rule-based Shopify audiences to customize. 

    shopifyaudience2.png

  6. Select the audience you’d like to target and enter the desired customizations. For example, the lookback window and values. 

    high_spenders.2020-06-24_11_15_13.gif

    Note: You’ll notice after you enter the audience values, you’ll be able to preview the estimated audience size in ().
  7. Click Save and you’re ready to send your email newsletter to your newly created audience!
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