A list of common AdRoll terms and short descriptions or definitions.
A |
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Advanced & Custom Audiences |
Take your segmentation to the next level, with advanced and custom audiences, including external data (eg CRM), CSS selector, impressions, and composite audiences. |
Audiences |
An audience refers to a grouping of people based on their behavioral traits, attributes (eg: age, demographics, gender), or events (eg: product purchase) and forms a basic building block for marketers targeting needs. |
Audience Insights |
Get demographic, technology, and cross-device insights about your audiences. |
B |
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Basic Audiences |
Begin basic segmentation by targeting people who have visited your website, viewed specific products, made a purchase, or similar. |
Brand Awareness Ads |
Use lookalike, demographic, interest, and contextual targeting to attract new visitors. |
Brand Manager |
The AdRoll Brand Manager is a single, easy-to-access location that enables you to manage your brand styles, assets, and commonly used links. |
C |
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Campaign Attribution Modeling |
Understand how AdRoll email, ads, and product recommendations influence your customer journey. |
Campaign Conversion Pathing |
See how your AdRoll campaigns are working together to influence conversion. |
Campaign Performance Reporting |
View granular performance reports for your AdRoll email and ad campaigns, as well as product recommendations in your online store. |
Cart-Based Audience |
An audience that includes people who have visited your cart page and are a high-intent audience that is especially good for retargeting via email and ads. |
Channel Contribution Analysis |
View attributed conversions, influenced conversions, and revenue for your UTM tagged campaigns. |
CMS and Website Integrations |
Connect your online store to a new or existing AdRoll account and start running campaigns without any developer or creative resources. |
Contextual Targeting |
A type of targeting for ads that lets you choose from categories that are relevant to your industry or target market (like sports, educational, or travel sites) to showcase your brand alongside content with which you want your brand to be associated. |
Conversion Audience |
An audience that includes visitors who have made a purchase and reached a Thank You page, allowing you to target them for loyalty programs or exclude them from campaigns designed to convert first-time purchasers. |
CRM |
CRM data onboarding builds audiences based your existing email lists and enables you to reach the same audience with display ads that you reach with your email campaigns. |
Cross-Channel Attribution |
Capture and bring together into marketing channels into a unified reporting experience that helps you understand how channels work together and helps you curate the most successful customer journeys. |
CSS Audiences
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An audience that includes anyone that has matched a CSS selector, for example, if you had a list that had a certain class applied to it, the person would move into that audience if they clicked on any child list item beneath it. |
D |
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Demographic Targeting
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A type of targeting for ads that uses demographic attributes (like age, gender, or net worth) of your ideal customer to find more like them. |
Drag and Drop Builder & Template Upload |
Build emails faster with an easy drag and drop builder that lets you customize emails with your own images, logos, colors, drop-in dynamic content, and HTML. |
Dynamic Ads |
Re-engage site visitors with personalized ads across devices on Web and Facebook, based on site visitors’ browsing activity on your website, featuring previously-viewed, recommended, and top products powered by your product feed. |
Dynamic Product, Static, & Video Ads |
Take advantage of a variety of ad formats to tell your brand story through images, video, and dynamic content. |
E |
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Ecommerce Partners (Shopify & Other) |
Connect your ecommerce store without any developer or creative resources, then access our product recommendation engine for high-performing, personalized dynamic ad, email, and online store content. |
Email Capture |
Create customized email capture forms for your site, and trigger form display by URL, visitor segment, and visitor activity (exit intent, scroll, or time on page). |
Email Sends/Month |
Send up to a certain amount of emails each month, included with your plan. |
ESP (Email Service Provider) & Marketing Automation |
Automatically sync unsubscribed emails from our system to your ESP and from your ESP to our system, activate emails you’ve collected, and use our templates and technology to send emails through your own ESP. |
F |
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G |
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H |
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I |
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Interest Targeting |
A type of targeting for ads that uses the interests (like sports, fashion, or food) of your ideal customer to find more like them. |
J |
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K |
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Knowledge Base |
Get immediate answers and tips 24/7 by exploring AdRoll’s extensive knowledge base. |
L |
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List Upload & Management |
Upload and view CSV lists of contacts. |
Lookalike Targeting |
A type of targeting for ads that uses AdRoll’s AI to spot digital profiles of shoppers who look and act like your best customers to identify and attract new audiences who are likely to convert and become customers. |
M |
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Multi-Channel Attribution Modeling |
Connect AdRoll to your external marketing data to understand how your full marketing mix influences your customer journey. |
Multi-Channel Conversion Pathing |
Using UTM tracking, see how your channels are working together to influence conversion. |
N |
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O |
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On-Demand Email Sends |
Send scheduled, one-time emails, sometimes called broadcasts, that aren’t part of triggered email sequences, for newsletters, promotions, announcements, and more. |
P |
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Performance Benchmarks |
Gain access to median metrics (CPC, CTR, CPM, CPA) AdRoll sees across tens of thousands of brands. |
Product-Based Audience |
An audience that includes people who have visited a specific product page and is used to engage middle-of-the-funnel users who have shown some interest in products with unique ads, tailored to the product viewed. |
Q |
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R |
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Remove “Powered by AdRoll” Branding |
Make emails completely your own, by removing Powered by AdRoll from your email footers. |
Reporting Data API |
Generate your own reports with data on segments, deliveries, and more. |
Reporting Partners Integrations |
Multiple integrations to help you with cross-channel reporting, including Attributionapp, NinjaCat, Datorama, ReportGarden, Funnel.io, and TapClicks. |
Retargeting Ads |
Deliver personalized content to people who have previously visited your site. |
Recipes |
AdRoll recipes are automated sequences triggered by specific actions, enabling multi-channel messaging across ads, email, and social platforms such as Facebook, Instagram, Pinterest, and TikTok to nurture customer relationships. |
S |
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Support – Chat |
Ask questions and get help directly from our Ecommerce Marketing Platform through our chat. |
Support – Email |
Submit questions and report issues via email. |
T |
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Template Library |
Choose from a pre-built library of hundreds of professionally designed email templates, each customizable to your brand |
Triggered Email Sends |
Trigger email sends based on predetermined customer actions (eg "Send this email one hour after cart abandonment), based on built-in triggers or your own. |
U |
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Unsubscribe Sync |
Automatically sync unsubscribed emails from AdRoll to your ESP and from your ESP to AdRoll to ensure everyone to whom you are sending email wants to hear from you. |
V |
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Video Ads |
In-stream video ads (appear within the context of the streaming video) and out-stream video ads (appear outside of any streaming content, similar to standard display ads) for the general web, and out-stream video ads for Facebook and Instagram. |
Visitors to Unsegmented Pages |
An audience that includes everyone who visits your homepage. Targeting all visitors lets you engage consumers who show the low intent, and ultimately bring them down the conversion funnel. |
W |
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Web Ads |
Static ads (set image with set copy) including image ads, native ads, rich media ads (HTML5), video ads, and third-party ads. |
Web, Facebook, & Instagram Inventory |
Expand where your ads appear online, from one platform, through AdRoll’s partnerships with hundreds of publishers, networks, and exchanges. |
Website Funnel Insights |
Metrics that live on your homepage to show you at-a-glance how visitors are progressing through your online store, from first visit through repeat purchase. |
X |
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Y |
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Z |