Your Email dashboard gives you important data about your email sends to make sure you have the insights to get the most out of your campaigns.
Accessing your Email dashboard
You can view your Email dashboard from the homepage by going to the Email Performance tile under What's Happening.
Alternatively, you can also navigate to the left navigation menu and clicking on Automated Emails to view your Email dashboard.
Email dashboard views
- The Email Dashboard can be viewed in two different formats View Charts or View Table.
- View Charts gives you individual campaign charts for each email you've created.
- The View Table layout shows all the emails you created in a list format.
- Customize the data in your chart by clicking on Spend, Sent, By Days, Weeks or Months.
- Control the metrics you'd like to view by clicking on the three line icon
in the upper right corner of the dashboard.
- Export your chart to download.
Understanding the charts
|
Term
|
Description
|
|
Sent
|
Total number of emails sent. You can set the defined date range to get an accurate count by Day, Week or Month.
|
|
Impressions
|
Number of times your content is displayed or email is viewed. |
|
Opened
(Open-rate) |
The number of emails opened out of the emails sent. Emails that were sent and opened will be counted in this category.
|
| Clicks | Clicks are counted when a users opens the email clicks at least one area of the email. |
| CTR (Click Thru Rate) | Your email click rate is the total number of clicks your emails receive, divided by the total number of emails delivered. |
|
CPM
|
Cost per thousand impressions, or "CPM," refers to the cost of displaying an advertisement one thousand times (known as "impressions"). |
| CPC | Cost Per Click. Calculated cost based on clicks. |
| Conversions | Email marketing conversion rate is the percentage of subscribers who complete a goal action. |
| CPA | Cost Per Action or Cost Per Acquisition. |
| CTC | Click To Conversion is calculated by dividing the number of clicks received from a specific email or link divided by the number of resulting conversions. Typical conversions are sales or completed orders. |
| VTC | View Through Click - A view through click would mean that a customer saw your ad, did not click, but in a later session visited your website and converted. |
| Average Order Value | Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app. |
| Attributed Revenue | Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from. |
| ROAS | Return on Ad Spend. |
| Influence Conversions | Influence Conversion Rate is the ratio of total visitors to visitors who take desired actions. |
| Influenced Revenue | Amount of revenue influence by marketing efforts. |