Navigating your Automated Email dashboard

Your Email dashboard gives you important data about your email sends to make sure you have the insights to get the most out of your campaigns.  

Accessing your Email dashboard

You can view your Email dashboard from the homepage by going to the Email Performance tile under What's Happening.

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Alternatively, you can also navigate to the left navigation menu and clicking on Automated Emails to view your Email dashboard.

Email dashboard views

  1. The Email Dashboard can be viewed in two different formats View Charts or View Table
    • View Charts gives you individual campaign charts for each email you've created. 
    • The View Table layout shows all the emails you created in a list format.

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  2. Customize the data in your chart by clicking on Spend, Sent, By Days, Weeks or Months.

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  3. Control the metrics you'd like to view by clicking on the three line icon Screen_Shot_2020-04-03_at_11.49.42_AM.png in the upper right corner of the dashboard.

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  4. Export your chart to download.

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Understanding the charts 

Metric
Description 

Sent

Total emails attempted to be sent.

Delivered

The number of recipients that opened your email divided by the total number of emails delivered.

Unique Opens

When an email is opened by a user.

Unique Open Rate

The percent of sent emails that are opened once in a user's lifetime.

Unique Clicks

The number of times a link in an email was clicked once in a user's lifetime.

Unique Click Rate

The percentage of emails opened once in a user's lifetime by the total emails confirmed to have been sent by the Email service provider.

Scheduled (Newsletters only)

Total emails scheduled to be sent as part of a particular Newsletters campaign.

Bounced

Deliveries that were rejected by the recipient's email service provider.

Unsubscribers

Recipients that unsubscribe.

Marked as Spam

Recipients who report as spam.

Conversions

Goal completions happen after someone clicks or views the email sent through an email campaign.

CTC

Click-through conversion: A goal completion that happens after someone clicks your email.

VTC Rate

View-through conversion rate: The percentage of opens that resulted in a view-through conversion.

Average Order Value

Average Revenue (Total earnings attributed to your AdRoll emails) per Attributed Conversion (Goal completions from AdRoll, that happen after someone clicks or views your email).

Attributed Revenue

Total earnings attributed to your AdRoll emails. (includes both view attributed and click attributed revenue).

Click-Attributed Revenue

Total earnings when someone clicks your email and converts.

View-Attributed Revenue

Total earnings when someone views your email and converts.

Influenced Revenue

Revenue touched or assisted by an email but not attributed due to the current attribution model.

Influenced Conversions

A conversion touched or assisted by an email but not attributed due to the current attribution model.

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