Navigating your Automated Email dashboard

Your Email dashboard gives you important data about your email sends to make sure you have the insights to get the most out of your campaigns.  

Accessing the Email dashboard

You can view your Email dashboard from the Homepage by going to the Email Campaigns card under Products and clicking on View Dashboard.

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Alternatively, you can also navigate to the left navigation menu and clicking on Email Campaigns to view your Email dashboard.

Email dashboard views

  1. The Email Dashboard can be viewed in two different formats View Charts or View Table
    • View Charts gives you individual campaign charts for each email you've created. 
    • The View Table layout shows all the emails you created in a list format.

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  2. Customize the data in your chart by clicking on Spend, Sent, By Days, Weeks or Months.

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  3. Control the metrics you'd like to view by clicking on the three line icon Screen_Shot_2020-04-03_at_11.49.42_AM.png in the upper right corner of the dashboard.

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  4. Export your chart to download.

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Understanding the charts 

Term
Description 
Sent
Total number of emails sent. You can set the defined date range to get an accurate count by Day, Week or Month.
Impressions
Number of times your content is displayed or email is viewed.
Opened
(Open-rate)
The number of emails opened out of the emails sent. Emails that were sent and opened will be counted in this category. 
Clicks  Clicks are counted when a users opens the email clicks at least one area of the email.
CTR (Click Thru Rate)  Your email click rate is the total number of clicks your emails receive, divided by the total number of emails delivered.
CPM 
Cost per thousand impressions, or "CPM," refers to the cost of displaying an advertisement one thousand times (known as "impressions").
CPC Cost Per Click. Calculated cost based on clicks. 
Conversions Email marketing conversion rate is the percentage of subscribers who complete a goal action.
CPA Cost Per Action or Cost Per Acquisition.
CTC Click To Conversion is calculated by dividing the number of clicks received from a specific email or link divided by the number of resulting conversions. Typical conversions are sales or completed orders.
VTC View Through Click -  A view through click would mean that a customer saw your ad, did not click, but in a later session visited your website and converted.
Average Order Value  Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.
Attributed Revenue  Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from.
ROAS Return on Ad Spend.
Influence Conversions  Influence Conversion Rate is the ratio of total visitors to visitors who take desired actions.
Influenced Revenue  Amount of revenue influence by marketing efforts.
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