Once you've finished creating an Email template, the next step is to schedule a date and time to send it to your audience.
There are two methods for scheduling an Email:
- Schedule a specific delivery time
- Useful if you want the Email to arrive in a Prospect's inbox at a specific date and time
- Send Email as a Trigger
- This method allows triggers the email to be sent based on a predetermined customer action (e.g. "Send this email 1 hour after they abandoned a cart item). AdRoll has several built in Campaign Goals that will determine these triggers or you can select your own or send a one-off newsletter.
To schedule an email
- On the right side of the dashboard you will find the scheduling field. By default, the Email is set to send 1 hour after trigger. Click on the Send: 1 hour after trigger dropdown to alter the scheduled date and time.
You will have three scheduling options:
Send on Date/Time
Select one and click Set to save.