AdRoll Growth & Starter Plans

Alert: Feature availability may vary. See here for more details. 
If you are interested to access our new plans and features, sign up here to be the first to know when it is available for your account.

You can become an AdRoll customer by signing up to use the free tools in our Starter plan or by subscribing to our Growth plan.

Whether you're just looking to get your brand off the ground, grow your business faster, or optimize and compete with giants, we have flexible plans that grow with you. You can pay by month or the year, and cancel at any time.

Our plans

The plans build on each other as you upgrade, so the Growth plan includes all of the features of the Starter plan, plus more. To see a list of features for either plan, check out our plans and pricing page.


The Starter plan is ideal for those just starting to grow their brands. It comes with the foundational tools you need to bring more visitors to your online store, turn browsers into buyers, and measure which channels are spending your budget most efficiently.

Your subscription to our free Starter plan includes 5,000 email sends per month.


The Growth plan comes with the most feature capabilities and powerful marketing tools. Designed for those who want to mature and optimize their brand to outpace their competition. It comes with new measurement and attribution models, advanced personalization tools and insights, and features that can scale with your business.

Your subscription to Growth includes all features in the Starter plan plus 20,000 email sends per month.


Email Add-on

Need to send even more emails than what’s included in the Growth plan? You can choose the email add-on that’s right for you:

Emails Cost
+20K to 50K additional emails +$19/mo
+50K to 500K additional emails +$199/mo
+500K to 1.5M additional emails +$599/mo 
+1.5M to 2.5M emails +949/mo

Sending over 2,500,000 additional emails monthly? Contact us!

Reaching your Account Limit

If you outgrow your plan and reach your monthly limit for emails, your account will stop sending emails until the end of the current billing cycle, when your monthly allocation renews.

Tip: If you are exceeding your email limit, it may be time to upgrade to a better plan, which gives you increased email sending power plus additional capabilities.

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