When AdRoll is connected to Shopify for the first time, four out-of-the-box Shopify Website Audiences are automatically created to reduce the effort to set up your AdRoll account and launch your first campaign.
The default Shopify Website Audiences are:
- Shopify Checkout: tracks users who made a purchase.
- Shopify Added Product to Cart: tracks users who added a product to their cart.
- Shopify Viewed Cart: tracks users who viewed their card.
- Shopify 1+ Products Viewed: tracks users who viewed one or more products.
These audiences are tracked through the AdRoll Pixel based on website visitor behavior and primarily serve to target users with web display and CTV advertising, or alternatively, to be excluded from your campaigns. If you would like to target additional Shopify audiences based CRM email lists segments read this article.
| Shopify Website Audience | Funnel State |
|---|---|
|
Shopify 1+ Products Viewed: tracks users who viewed one or more products. |
Funnel Stage: Awareness Recommended Campaign Goal: CPM A CPM bidding strategy is generally chosen if your goal is to increase your brand awareness by putting your message in front of customers. |
|
Shopify Viewed Cart: tracks users who viewed their card. |
Funnel Stage: Consideration Recommended Campaign Goal: CPC A CPC bidding strategy will focus on maximizing clicks on your ads. |
|
Shopify Added Product to Cart: tracks users who added a product to their cart. |
Funnel Stage: Conversion Recommended Campaign Goal: CPA CPA will aim to maximize conversions by having people take direct action on your site. |
|
Shopify Checkout: tracks users who made a purchase. |
Funnel Stage: Loyalty
|
Who can access
Shopify Website Audiences are available for all AdRoll plans. Integrating your Shopify store with AdRoll is required.
| Your AdRoll Plan | Shopify Default Website Audiences |
|---|---|
| Ads Only | Included |
| MAP | Included |
| Advanced | Included |
| Agency | Included |
| Starter (Legacy) | Included |
| Growth (Legacy) | Included |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
Find Shopify Website Audiences in AdRoll
To find your Shopify Basic Website Audiences:
- Go to Audiences > Website in the left navigation menu.
- Ensure you are on the Site Audiences tab, then scroll down to the Site Audiences section.
- Your audiences will be listed with the prefix Shopify.
- Type Shopify into the search bar for easier filtering, especially if you have many audiences.
Adjust Audience duration
- You can adjust how long a user stays in a Shopify Website Audience by adjusting the number of days under How long to keep a person in this audience? based on your sales cycle.
- Do not update the audience name or conversion audience checkbox.
- Do not update the audience logic to prevent tracking interruption.
Shopify Website Audience FAQ
Do I need to set up Enhanced Conversion tracking if I connect AdRoll to Shopify?
No. When you connect AdRoll to Shopify your orders will be tracked automatically in AdRoll without setting up manual Enhanced Conversion Tracking. By integrating with Shopify we will track the number of sales and amount of revenue driven by AdRoll campaigns.