What is Retargeting?

Retargeting enables you to deliver personalized content to users who have previously visited their sites. This includes content that relates to sites they’ve visited and products they’ve viewed.

How does it work?

Retargeting works by utilizing “cookies”, a small piece of data stored by the web browser that remembers users who visited your advertisement or webpage. You can then utilize this cookie data to serve ads to your customers again. By showing relevant, targeted ads to your customers that have shown an interest in your brand, you increase brand awareness and often total conversions.

Why is it so effective?

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

How do I create a Retargeting Campaign?

You can easily create Retargeting Campaigns using AdRoll. Retargeting is one of many solutions AdRoll offers to help you convert visitors into customers. With AdRoll, you can create and manage your Retargeting Campaigns across over 500 advertising partners and exchanges with ease.

Get the step-by-step instructions on How to create a Retargeting Campaign here.

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