Why should you invest in a good logo?
Key Takeaway: A good logo will help you stand out and help your customers recall your brand.
Building a brand that your customers relate to will help you stand out and make your store memorable. A logo is one of the first things a person recalls about a strong brand and you only have one chance to make a first impression. A good logo will help make your dynamic ads stand out in your display ads and will increase your chances of conversion.
Example: AdRoll's logo transformation
When going through our 2018 rebrand, our design team considered the following when it came to our logo mark and logotype.