Create a Retargeting Campaign for Facebook and Instagram

Set Up Your Campaign

  1. Go to Campaigns in the left navigation menu and click Display Ads.

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  2. Click Create Campaign then select Retargeting on Social from the campaign selection modal and click Create.

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  3. Under Define Target Audiences, select your audience options by selecting an existing audience (Select Existing) or by adding a new audience (Build New).
  4. Select your ads.
  5. Connect your social accounts. For help with this step, go here
  6. You’re ready to launch!

Tip: You can also create a retargeting ad for Web.

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