Create a Retargeting Campaign for Facebook and Instagram

Alert: If you are our 'Marketing and Ads Plus' plan subscriber, check out Managing your Social Channels in AdRoll.

Set Up Your Campaign

  1. Go to Campaigns in the left navigation menu and click Social & Display Ads.


  2. Click Create Campaign then select Retargeting on Social from the campaign selection modal and click Create.


  3. Under Define Target Audiences, select your audience options by selecting an existing audience (Select Existing) or by adding a new audience (Build New).
  4. Select your ads.
  5. Connect your social accounts. For help with this step, go here
  6. You’re ready to launch!

Tip: You can also create a retargeting ad for Web.

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