Set Up Your Campaign
- Go to Campaigns in the left navigation menu and click Display Ads.
- Click Create Campaign then select Retargeting on Social from the campaign selection modal and click Create.
- Under Define Target Audiences, select your audience options by selecting an existing audience (Select Existing) or by adding a new audience (Build New).
- Select your ads.
- Connect your social accounts. For help with this step, go here.
- You’re ready to launch!
Tip: You can also create a retargeting ad for Web.