Why is my daily spend larger than my daily budget?
You can specify an average daily budget for all of your AdRoll campaigns. If you notice that daily spend is more than your specified daily budget, that means your campaign is spending more on days with more opportunities and less on other days. Factors like weekends, seasonality, and holidays can all impact how many opportunities are available each day.
This flexibility allows your campaigns to drive the best results on busy days. Learn More about discrepancies between daily spend and daily budget.