How to create an ad campaign

Whether you want to build your brand or bring back visitors and past customers, AdRoll makes it easy to create ad campaigns across the web and social platforms. You can either create an ad campaign from the Home tab or from the Ads tab on the left navigation menu.

Create an ad campaign from the Home tab

  1. Click on Performance from the Home tab.
  2. Click Create to initiate the Recipes/ Web Ad campaign/ Email Newsletter/ Automated Email creation process from scratch.
  3. Choose the targeting type that would best help you achieve your marketing goal.

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Create an ad campaign from the Ad Campaigns tab

  1. Go to the Ads tab in the left navigation menu.
  2. Click Create and choose between a Recipes/ Web Ad Campaign. The targeting type that would best help you achieve your marketing goal.

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Types of ad campaigns

Get step-by-step instructions on how to create ad campaigns for different marketing objectives.

Create a Contextual Targeting Brand Awareness ad campaign >>

Create a Lookalike Targeting Brand Awareness ad campaign >>

Create a Demographic & Interest Targeting ad campaign >>

Create a Retargeting ad campaign >>

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