Advanced Tracking Integrations

Connect Advanced Tracking to your advertising and marketing tools to automatically ingest campaign spend and conversions to gain faster insights into your holistic cross-channel customer journey.

If you don't see your favorite marketing or advertising platform listed, please reach out to us at measure-support@adroll.com. We're always trying to add more integration partners.

Advertising

Channel	Click Tracking	Impression Tracking	Spend and Deliveries Ingestion	Recommended Tagging Option
Amazon Advertising	✔	✘	✔	Manual Tag
Amobee	✔	✘	✘	Manual Tag
Attentive	✔	✘	✘	Manual Tag
Bing	✔	✘	✔	Direct Connection
Criteo	✔	✔	✔	Manual Tag
eBay	✔	✘	✘	Manual Tag
Facebook	✔	✘	✔	Smart Tag
Google Ads	✔	✔	✔	Direct Connection
Hulu	✔	✘	✘	Manual Tag
Impact	✔	✔	✔	Manual Tag
LinkedIn Ads	✔	✘	✘	Manual Tag
MailChimp	✔	✘	✔	Manual Tag
myTarget	✔	✘	✘	Manual Tag
Nativo	✔	✘	✘	Manual Tag
Outbrain	✔	✔	✔	Manual Tag
Pandora	✔	✘	✘	Manual Tag
Pepperjam	✔	✘	✔	Manual Tag
Pinterest	✔	✘	✔	Smart Tag
Quantcast	✔	✔	✔	Manual Tag
Rakuten	✔	✘	✔	Manual Tag
Reddit	✔	✘	✘	Manual Tag
Snapchat Ads	✔	✘	✔	Manual Tag
Taboola	✔	✔	✔	Manual Tag
Tripadvisor	✔	✘	✘	Manual Tag
Twitter	✔	✘	✔	Manual Tag
Verizon Media (Yahoo)	✔	✘	✘	CSV Upload
VK (Native Advertising)	✔	✘	✘	Manual Tag
Waze	✔	✘	✘	Manual Tag
Yandex	✔	✘	✘	Manual Tag

What are the different tagging options?

Direct Connection	Authorize AdRoll to automatically tag your activity via a direct API connection. This allows the tagging to happen at the click of a button — hit connect, authorize with your credentials and you are all set!
Smart Tag	Leverage dynamic macros for your campaign, adgroup and ad/content variables so you can simply copy and paste one tracking code across all active ads. These macros are created by each partner and update with the relevant information automatically.
Manual Tag	Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.
CSV Upload	Upload a CSV of your active campaigns into our dashboard and download an updated version that includes our tracking. Then simply upload back into your partner platform and voila! You have tracking.

Mobile Marketing

Groundtruth
Attentive

Analytics

Impact

Marketing Automation

Mailchimp
BounceX
Oracle Eloqua
Klaviyo
Drip
Optimove

CRM

Hubspot
Intercom
Salesforce

Organic

Organic Search
Organic Social

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