Advanced Tracking Integrations

Connect Advanced Tracking to your advertising and marketing tools to automatically ingest campaign spend and conversions to gain faster insights into your holistic cross-channel customer journey.

If you don't see your favorite marketing or advertising platform listed, please reach out to us at We're always trying to add more integration partners.


Channel Click Tracking Impression Tracking Spend and Deliveries Ingestion Recommended Tagging Option
Amazon Advertising Manual Tag
Amobee Manual Tag
Attentive   Manual Tag 
Bing Direct Connection 
Criteo Manual Tag 
eBay   Manual Tag 
Facebook   Smart Tag 
Google Ads Direct Connection 
Hulu Manual Tag 
Impact       Manual Tag 
LinkedIn Ads       Manual Tag 
MailChimp   Manual Tag 
myTarget     Manual Tag 
Nativo     Manual Tag
Outbrain Manual Tag 
Pandora     Manual Tag
Pepperjam     Manual Tag 
Pinterest     Smart Tag 
Quantcast       Manual Tag 
Rakuten     Manual Tag 
Reddit     Manual Tag
Snapchat Ads  Manual Tag
Taboola      Manual Tag
Tripadvisor     Manual Tag 
Twitter      Manual Tag
Verizon Media (Yahoo)     CSV Upload 
VK (Native Advertising) Manual Tag 
Waze Manual Tag 
Yandex   Manual Tag 

What are the different tagging options?

Direct Connection Authorize AdRoll to automatically tag your activity via a direct API connection. This allows the tagging to happen at the click of a button — hit connect, authorize with your credentials and you are all set!
Smart Tag Leverage dynamic macros for your campaign, adgroup and ad/content variables so you can simply copy and paste one tracking code across all active ads. These macros are created by each partner and update with the relevant information automatically.
Manual Tag Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.
CSV Upload Upload a CSV of your active campaigns into our dashboard and download an updated version that includes our tracking. Then simply upload back into your partner platform and voila! You have tracking.

Mobile Marketing

  • Groundtruth
  • Attentive


  • Impact

Marketing Automation

  • Mailchimp
  • BounceX
  • Oracle Eloqua
  • Klaviyo
  • Drip
  • Optimove


  • Hubspot
  • Intercom
  • Salesforce


  • Organic Search
  • Organic Social
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