Connect Advanced Tracking to your advertising and marketing tools to automatically ingest campaign spend and conversions to gain faster insights into your holistic cross-channel customer journey.
If you don't see your favorite marketing or advertising platform listed, please reach out to us at firstname.lastname@example.org. We're always trying to add more integration partners.
|Channel||Click Tracking||Impression Tracking||Spend and Deliveries Ingestion||Recommended Tagging Option|
|Amazon Advertising||✔||✘||✔||Manual Tag|
|Google Ads||✔||✔||✔||Direct Connection|
|LinkedIn Ads||✔||✘||✘||Manual Tag|
|Snapchat Ads||✔||✘||✔||Manual Tag|
|Verizon Media (Yahoo)||✔||✘||✘||CSV Upload|
|VK (Native Advertising)||✔||✘||✘||Manual Tag|
What are the different tagging options?
|Direct Connection||Authorize AdRoll to automatically tag your activity via a direct API connection. This allows the tagging to happen at the click of a button — hit connect, authorize with your credentials and you are all set!|
|Smart Tag||Leverage dynamic macros for your campaign, adgroup and ad/content variables so you can simply copy and paste one tracking code across all active ads. These macros are created by each partner and update with the relevant information automatically.|
|Manual Tag||Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.|
|CSV Upload||Upload a CSV of your active campaigns into our dashboard and download an updated version that includes our tracking. Then simply upload back into your partner platform and voila! You have tracking.|
- Oracle Eloqua
- Organic Search
- Organic Social