Google Analytics collects basic data from your website. Connecting helps us understand your audience and design a campaign plan based on this information. We'll have read-only access to your site data, which allows us to learn from your traffic, recommend optimizations, and evaluate how you measure success. Read-only data is data that can be viewed, but not modified or deleted. Don’t have a Google Analytics account? Over time, we’ll make recommendations based on what we learn from your website traffic and campaigns.