What is Advanced Tracking?

 

OPTIMIZE HOLISTIC CUSTOMER JOURNEYS

Advanced Tracking is a cross-channel measurement and attribution solution for smarter marketing decisions. It goes beyond siloed partner reporting to bring all your paid marketing campaign data in one place.

With this unified view, marketers surface insights like the top channels, events, and devices your customers interact with along their purchase journey to scale the marketing activities driving growth.

Real-Time Journeys

Make smarter marketing investments based on holistic customer journeys, not a single channel. Capture every touchpoint that happen along the purchase path to discover influential interactions and see how channels work together to drive conversions.

Conversion_Paths_Border.png

  • Drill down into customer journeys by channel, campaign, ad group, and ad to identify which tactics affect customers’ decision to buy or bounce.
  • Aggregate top conversion paths by revenue, average order value, and path length.
  • See how views and clicks from one channel drives engagement across other channels to optimize overall marketing efforts.

Transparent Reporting

Cut reporting time in half with overall marketing mix insights and performance summary. Quickly compare key metrics like Spend, CPA, Attributed Conversions, Assisted Conversions, and Revenue to identify trends across all channels.

overall_metrics.png

imageedit_13_2784068754.png

  • Get a high-level view of your marketing mix with trend views or leverage the table view to analyze each channel’s performance side-by-side.
  • Your data, your rules. Export raw granular conversion paths to analyze in Excel or your favorite business intelligence tools.

Data Unification

Use our extensive library of turnkey integrations to automatically ingest spend data from your advertising vendors, CRM, email, and marketing platforms and de-duplicate conversions for accurate return on investment calculations.

imageedit_15_7584453929.png

See full partner integrations list

  • Direct integrations to aggregate campaign data like cost & conversions across your marketing mix.
  • Easily request new integration connections using the ‘Request +’ button.

Guided Modeling

See how your model holds up against others, without having to commit to any wholesale changes or investments. Advanced Tracking gives you a safe space to explore how different attribution models define success and guides you through the process of switching.

Model_Comparison_Border.png

  • See how different models impact attributed conversions, average order value, and ROAS for each channel.
  • Test, experiment and apply a multi-touch attribution model across all digital activity to accurately assign credit.

Cross-Device Identity

Leverage signals from over 1.2 billion digital profiles with IntentMap™, our proprietary cross-device graph that connects touchpoints to users as they engage with your brand across different devices.

White-Glove Onboarding Support

Your dedicated Measure Onboarding Specialist will assist you every step of the way from technical setup to troubleshooting and measurement best practices to make sure getting started is a breeze.

Was this article helpful?