Combine UTM-tagged marketing activities and compare contributions to your key metrics like revenue and conversions with your applied attribution model.
Compare Performance Metrics
Use your UTM Dashboard to spot high-level trends and view the relationship between Attributed Conversions, Assisted Conversions, and Revenue.
To compare performance metrics:
1. Scroll over the first metric you'd like to keep persistent in the view
2. Click the pin icon in the top left corner
3. Select the second metric to view both metric performance side-by-side
Attributed Conversions, Assisted Conversions, and Revenue
|Performance Metric Definitions|
|Attributed Conversions||Conversions that were credited to a particular UTM-channel based on the selected rule-based model.|
|Assisted Conversions||Conversions that were not attributed (credited) but had an influencing touchpoint along the path to conversion.|
|Attributed Revenue||Revenue associated with the conversions that were credited to a particular UTM-channel based on the selected rule-based model.|