Facebook Setup Guide: How to Connect and Tag

Facebook is the world’s largest social network. This article will show you how to connect Facebook Ads to AdRoll’s Advanced Tracking solution, and how to tag campaigns and ads. Tagging a channel gives you the power to deeply analyze the value of your ads through Advanced Tracking’s Dashboard.

How to connect Facebook

There are two ways to add Facebook as a marketing channel:

  1. In the Advanced Tracking setup, select Facebook from the list of marketing channels.
  2. In the AdRoll Advanced Tracking dashboard, go to the Tags page and click “+ Add a new Channel”. From there select Facebook from the list of marketing channels.


After you add Facebook as a channel, you can Connect by signing in with your Facebook account. This connection powers Advanced Tracking’s spend-related metrics.

How to tag Facebook using Smart Tag (easiest)

Leverage dynamic macros for your campaign, adgroup and ad/content variables so you can simply copy and paste one tracking code across all active ads. These macros are created by each partner and update with the relevant information automatically.

  1. Copy our smart click tag.
  2. Open Facebook ads tab.
    [Open Facebook] (https://business.facebook.com/adsmanager/manage/ads)

  3. Filter by Ad Delivery > Active.

  4. Select Edit Tracking URL Parameters.

  5. Paste click tag in URL Parameters for each ad.

  6. Publish with new tracking.

How to create Manual Tags

Create your custom tag by filling in the campaign, adgroup, ad/content detail in order to track your ad or content specific touchpoints.

  1. Enter campaign, adset, and ad details to create a list of tags
  2. Open Facebook ads tab.
    [Open Facebook] (https://business.facebook.com/adsmanager/manage/ads)

  3. Filter by Ad Delivery > Active.
  4. Select Edit for the specific ad you'd like to track.

  5. Copy and paste click tag in Tracking > URL Parameters.
    Remember to add an ‘&’ to the beginning of the tag if you have existing trackers.

  6. Publish with new tracking and repeat steps 4 and 5 until all ads are tagged.


Once tags are added to their corresponding ads, we will begin tracking activity on this channel right away. It may take up to 24 hours for data to appear in the dashboard, and up to 30 days to get an accurate assessment of your marketing mix.

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