Getting Started with Advanced Tracking

Engage your most valuable shoppers and make smarter decisions about ad spend with a holistic view of all the marketing touchpoints that influence shoppers’ behavior.

Advanced Tracking helps you break out of your data silos by bringing all of your cross-channel campaign performance into one platform. Know which channels and activities drive conversions and see their impact on bottom-line business metrics, such as revenue.

Advanced Tracking helps you:

  • Apply multi-touch attribution models to your campaigns and assign credit across the entire customer journey.

  • View and analyze customer journey paths to understand how your channels work together and influencing shoppers’ behavior.

  • Make smarter budgeting decisions with side-by-side channel performance comparisons.

This guide is designed to help you set up Advance Tracking. Click the links below to help you get up and running with your account so you can start capturing the entire customer journey and can accurately assign credit.

First, define your conversion audience

1. Select your Advance Tracking conversion audience.

We recommend revenue tracking, but you have flexibility to define what a conversion is to you.

Next, choose the channels you want to connect

2. Connect your marketing channels.

We ingest cost and delivery data for select channels, which allows us to directly pull in spend metrics and highlight any discrepancy issues between partner vendors and performance reported in Advance Tracking.

Finally, start tracking cross-channel performance by tagging your campaigns.

3. Tag your campaigns.

Take our generated click and view tags and append them to your campaigns so we can track your unified customer journey.

Congratulations, you're ready to supercharge your cross-channel measurement! What's next? 

After you've connected your channels and added the tracking macros to partner vendors, AdRoll Advance Tracking will start to track your campaigns and pull performance into your dashboard.

Please allow up to 7 days for your dashboard to populate with campaign performance data. After the 7 day collection period, you’ll be able to navigate to the dashboard and view your cross-channel marketing data.


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