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Misleading or Misrepresentative Content

Ads must not display, facilitate, or promote misleading or misrepresentative content. All content should be relevant, accurate, informative, and up to date and the website must be able to stand by or support its claims. Ads or websites which intend to deceive users through misleading or irrelevant information about services, products, or businesses are prohibited. This includes:

 

Lead Generation 

NextRoll will not promote lead generation websites. This is defined as websites that have a primary purpose to collect personal information from visitors. Dedicated landing pages that contain a form for visitors to fill out can be approved, but only if it is associated with a business that offers more than lead generation. Any information collected should be necessary for your business’s operations. For example to:

Check.png Fulfill a request or provide customer support


Check.png Complete a transaction


Check.png Create an account


Check.png Enroll the visitor in an opt-in newsletter program


 

Missing Information

We will not promote websites that intentionally misrepresent their business or use any tactic to falsely enhance the reputation of the business by omitting information or leaving information off of the website intentionally. This includes: 

Ex.png Not disclosing the payment model or method

Ex.png Not disclosing full fees associated with a product, e.g., shipping costs or billing  related charges

Ex.png Not disclosing interest rates 

Ex.png Not disclosing late payment fines 

Ex.png Not disclosing automatic subscription costs

Ex.png Not disclosing necessary information when advocating for donations to charities, e.g., not highlighting the charity or tax exemption number for donations to charity

Ex.png Not disclosing necessary information when advocating for political donations, e.g., not indicating if a political donation is tax exempt or not

Ex.png Not disclosing legitimate contact information (i.e. genuine contact information such as a brick and mortar address) or associated fees for a financial services company

 

Further Provisions: Missing Information

See policy requirements for Financial Services

How to Fix: Missing Information

  1. Review the ad to make sure that there is no missing or misleading information
  • All claims on the ad should be easily verifiable and substantiated
  • There should be no staged reviews or testimonials 
  • There should be no inaccurate claims of certification
  1. Edit the ad to make sure that there is no missing or misleading information
  • Create a new ad if you need to upload a new image
  • Add required missing information 
  • Any edits made to an edit will resubmit the ad and it’s edits for policy review
  1. Review the website to make sure that there is no missing or misleading information
  • All claims on the website should be easily verifiable and substantiated
  • There should be no staged reviews or testimonials 
  • There should be no inaccurate claims of certification
  • The website should have a valid payment model and be clear on how the billing system will work
  • The website should have sufficient billing information and the user is aware of the exact amount that is being expensed
  1. Update the website to make sure that there is no missing or misleading information
  • Add the required information to the landing page destination
  • Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly 
  1. Policy Team will review the updates to ensure the relevant changes have been made. 
  • Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required. 

 

Misleading Content

We will not promote websites that intentionally misrepresent their business or use any misleading tactic to promote their business or product. This includes: 

Ex.png  Making unverifiable or false claims in ads or landing pages with regard to products, programs, or offers 

Ex.png Exercise or diet programs which claim to speed up or enhance weight loss results

Ex.png “Get rich quick” financial programs

Ex.png Medical products which claim to cure ailments without any verifiable information

Ex.png Unverifiable claims in relation to qualifications held, e.g., someone offering medical information claiming to be a qualified doctor when they are not 

Ex.png Ads are not permitted to mimic system dialogs or imitate other functions to entice a user to click on the ad, e.g., ads that pose as video players, ads which include features that do not work, or ads which depict an “X” close button that does not work

Ex.png Ads or landing page which imply a false affiliation with a product, service, or individual 

How to Fix: Misleading Content

  1. Review the ad to make sure that there is no misleading information
  • All claims on the ad should be easily verifiable and substantiated
  • There should be no staged reviews or testimonials 
  • There should be no inaccurate claims of certification
  • There should be no false claims in ads
  • There should be no unverifiable claims in the ads 
  • There should be no before or after imagery in the ads if related to health products
  1. Edit the ad to make sure that there is no missing or misleading information
  • Create a new ad if you need to upload a new image
  • Add required missing information 
  • Any edits made to an edit will resubmit the ad and it’s edits for policy review
  1. Review the website to make sure that there is no missing, misleading, false, or unverifiable information
  • All claims on the website should be easily verifiable and substantiated
  • There should be no staged reviews or testimonials. If there are testimonials on the website, these should include a disclaimer advising that specific results or outcomes cannot be guaranteed
  1. Update the website to make sure that there is no misleading or unverifiable information
  • Add the required information to the landing page destination
  • Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly 
  1. Policy Team will review the updates to ensure the relevant changes have been made. 
  • Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required. 

 

Promoting Inaccessible Offers

Ads which promote or highlight products or offers that are not readily available from the landing page are not eligible to run. This includes: 

Ex.png Advertising a deal or offer which is no longer available

Ex.png Advertising a product which has an incorrect price 

Ex.png Advertising a product that is no longer stocked or knowingly out of stock

How to Fix: Promoting Inaccessible Offers

  1. Review the ad to make sure that there is no missing or misleading information in relation to deals or offers
  • All claims on the ad should be easily verifiable and substantiated
  • There should be no staged reviews or testimonials 
  • There should be no inaccurate claims of deals or prices of a product
  1. Edit the ad to make sure that there is no missing or misleading information in relation to deals or offers
  • Create a new ad if you need to upload a new image
  • Add required missing information or remove the misleading content
  • Any edits made to an edit will resubmit the ad and it’s edits for policy review
  1. Review the website to make sure that there is no missing or misleading information in relation to deals or offers of a product
  • Deals or offers advertised in ads should be readily available on the landing page
  • Deals or offers with prices advertisers in ads should be readily available and accurately reflected on the landing page
  • Deals or offers advertised in ads should be in stock and available on the landing page 
  • All claims on the website should be easily verifiable and substantiated
  1. Update the website to make sure that there is no missing or misleading information and any information of deals or offers on the ad is outlined accurately on the landing page
  • Add the required information to the landing page destination
  • Update the landing page destination on the ad, if you cannot fix the current ad landing page destination directly 
  1. Policy Team will review the updates to ensure the relevant changes have been made
  • Generally, ads will be reviewed by the Policy team within 24-48 hours. In certain cases, ads may take longer to be reviewed if a more comprehensive review is required.
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