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Dynamic Native Ads

Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. A dynamic native ad typically showcases one product image pulled from your product feed, your company name, a title, and a description.

Format Guidelines


Title Up to 25 characters, macros permitted (@title for Product Name or @price for the Product Price)
Description Up to 125 characters, macros permitted (@title for Product Name or @price for the Product Price)
Brand Name Up to 30 characters
Call to Action Select from 12 CTAs
UTM Parameters (text) Up to 768 characters
Destination URL Automatically pulled from product feed
Product Name and Image Automatically pulled from product feed

Note: Macros are strings of text that are replaced by a value or code when the ad gets served. For example, @title will be replaced with the actual title of the advertised product. This information is obtained directly from your product feed. We strongly encourage combining macros with static copy.


Create Dynamic Native Ads

Create dynamic ads in the Ads Library. Before you create dynamic ads, you'll need to set up your product feed.

  1. Once you set up your product feed, navigate to your Ads tab.

  2. Click Create Ads and select Native Ad.

  3. Fill out the fields on the left and preview the ads on the right. The products shown in the previews are examples and will change dynamically when the ads serve.

  4. Click Create.

  5. These will now appear in your ad library and be available for selection in any of your new/existing campaigns.