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PixelPal is a Chrome extension that helps validate a website's NextRoll Pixel implementation and provides results in an organized format.

Install PixelPal

  1. Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.
  2. Once installed, the extension’s icon will be available next to your address bar.
  3. Activate PixelPal by clicking the icon to review and confirm the End User License Agreement (EULA).


How to Use PixelPal

View Modes

Icon Popup

Access this view by clicking the extension’s icon next to the address bar.



The detached view displays pixel results of the currently focused browser tab in a separate browser window.

To open the detached view:

  1. Click the extension’s icon next to the address bar.
  2. In the popup, click the detach icon image3.png.



The embedded view displays pixel results within a page’s content.

When a pixel is detected, a button will be embedded on the bottom left of the window and will expand the pixel details on click.  Please note, the expanded or minimize state is persistent across all tabs and page refreshes. 

To enable embedded view: 

  1. Click the extension’s icon next to the address bar.
  2. In the popup, click the Settings cog image4.png.
  3. Click Embed to page.


Request Parameters and Payload

In addition to various information, each request line may contain the following sub sections:


Describes any additional parameters, such as segment or conversion values, being sent for tracking.


The request’s response details, which may contain various information regarding the request such as an audience match.


Verify the Base Pixel

When a pixel is detected, the PixelPal icon will display a badge containing a green check mark. image2.png

The details of the results will be displayed by clicking the icon.

A green status indicates the pixel is properly tracking.

A yellow status indicates items to take into consideration.


Verify Product ID

When there's a product ID set up on a product page, the product ID will display with the match for it within the system. The green circle indicates that the pixel is tracking product views per ID correctly. The ID captured under “data” is the ID that is defined on the advertiser’s website, and under the “adroll_custom_data” object, meant to be sent to AdRoll.

The information sent to AdRoll is matched by what is tracking within AdRoll for a certain product. The information returned includes the product ID, title, price, and the time the product was last updated.



No pixel detected: This error message indicates that there is no pixel found on the site. Learn more.  

Product not found in system: This error indicates that the product ID passing back to AdRoll is not passing back correctly. Help center article for more information. Learn more.

Emails not tracking: This error occurs when the advertisable is not opted into email collection. Log into your advertisable, click on settings, and then select opt in to email collection. To test this, one can also do a test transaction and see if the email is shown in the params section of PixelPal.

Event audience troubleshooting: To check if an event pixel is capturing audiences properly, complete a test completion. PixelPal will display the event audience EID and any associated rules.

URL audience troubleshooting: To check if a URL audience is populating correctly, visit the URL intended for the audience. PixelPal will display the rule (URL), display name,  EID, and name. A green circle and the rule matching the URL entered in AdRoll indicated a successful cookie match to the right audience.


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