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Brand Awareness for Web

Set Up Your Campaign

  1. Go to your Campaigns tab.

  2. Create Campaign in the upper right.

  3. Select Websites & Apps from the drop-down menu.

  4. Under Campaign Type, select either LookalikeDemographic & Interest, or Contextual Targeting.

  5. Set your campaign name, budget, optimization strategy, and dates. Under Advanced Options, you have the option to create AdGroups, set up day parting, or set frequency caps.

    • For a Demographic & Interest campaign, you must select at least one source audience.

Define Your Audience

Under Audience, we recommend that you keep the default Automatic setting, which looks at your entire site audience and algorithmically chooses the best, or you can choose Manual to define a set audience (must contain at least 100 cookies).

You may select either a site audience or a CRM audience as the source for audience creation.

Define Location Targeting

Setting a location target is required for Brand Awareness campaigns. You can include or exclude up to 10,000 countries, states, cities, or zip codes, but you must positively target at least one location.

Attach Ads

We recommend using branding and lifestyle images to draw in people who may not be familiar with your brand.

  1. Click Upload to upload static web ads, video assets, and to create a video ad (Recommended).

  2. Click Create to make Native ads (Recommended).

  3. If you need help making ads, click Request Ads to have our team make a set for you.


Choose a billing method or input a new billing method, then click Launch.

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