Set Up Your Campaign
Go to your Campaigns tab.
Create Campaign in the upper right.
Select Websites & Apps from the drop-down menu.
Under Campaign Type, select either Lookalike or Demographic & Interest.
- For a Demographic & Interest campaign, you must select at least one source audience.
Define Your Audience
Under Audience, we recommend that you keep the default Automatic setting, which looks at your entire site audience and algorithmically chooses the best, or you can choose Manual to define a set audience (must contain at least 100 cookies).
You may select either a site audience or a CRM audience as the source for audience creation.
Define Location Targeting
Setting a location target is required for Brand Awareness campaigns. You can include or exclude up to 10,000 countries, states, cities, or zip codes, but you must positively target at least one location.
We recommend using branding and lifestyle images to draw in people who may not be familiar with your brand.
Click Upload to upload static web ads, video assets, and to create a video ad (Recommended).
Click Create to make Native ads (Recommended).
If you need help making ads, click Request Ads to have our team make a set for you.
Choose a billing method or input a new billing method, then click Launch.