In effort to meet requirements of the ePrivacy Directive and relatedly the GDPR, our current criteria require customer sites that attract end users from European Territories to obtain end users' consent to use NextRoll's Technology (the pixel) on their site for specifically identified purposes of data collection. The method of obtaining consent is often referred to as a Consent Management Platform "CMP," Cookie Banner, or Consent Mechanism.
You must use a CMP that is compliant with the latest Transparency and Consent Framework (TCF) specifications issued by the Interactive Advertising Bureau (IAB)
NextRoll has a TCF v2.0 CMP tool available to you for free.
Alternatively, a list of companies that offer TCF v2.0 CMP tools certified by the IAB EU can be found here.