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Third-Party GDPR Consent Tool: Cookie Control by Civic

To show ads to site visitors in the EU, you have to install a GDPR consent banner. We’ve made this easy for you with our AdRoll Group GDPR banner, but you can also use outside banner tools. If you choose to submit a banner, you’ll need to wait a few days for AdRoll Group to approve.

While we don’t currently endorse any specific tool, we want to provide guidance on how best to set up these tools to work with our services.

Legal Disclaimer: We can’t tell you exactly what to write or how to present it to your users - it will depend on the vendors and services you work with and the choices you wish to present to users navigating your site. What follows are recommendations that we consider to be appropriate to work with AdRoll Group. As there aren’t clear regulations around consent tools, these guidelines may change over time to reflect updated best practices. This is not legal advice and you should check with your own internal teams and your lawyers to on your overall cookie consent solution.

Install the Civic consent tool 

  1. Sign up for the banner solution.

  2. Copy/paste the provided script into the <body> tag.

  3. Edit your current AdRoll Group Pixel:

    1. Remove the opening script tag.

    2. Remove or comment out the var _onload line.

    3. Remove or comment out the if (document.readyState… line.

    4. Remove or comment out {__adroll_loaded=true;setTimeout(_onload, 50);return}

    5. Add a { after if (!window.__adroll_loaded)

    6. Remove the if else statements at the end.

  4. Add this into the marketing onAccept function and update the description, etc.

  5. Alter the onRevoke function:

    Before: 

    image1.png

    After:

  6. Set this banner to always appear:

    In the line immediately above position and theme, add initialState: "OPEN",

  7. Publish your changes.

Test your tool

  1. Go to Inspect > Application > Cookies > Clear.
  2. Open the network tab and search for roundtrip - it should not be there.
  3. Refresh the page, roundtrip should still not be there.
  4. Toggle the marketing choice to ON.
  5. You should now see roundtrip in the network calls.
  6. This should indicate that the AdRoll Pixel is now firing.
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