To get started you must have a hosted product feed or be integrated with AdRoll through one of our support e-commerce integrations.
The images in your dynamic native web ads will be product images pulled directly from your product feed.
- Log in to AdRoll and navigate to your Ads tab.
- Click Create Native Ads to open the ad builder.
- Under Type of Ad select Dynamic. The images in this ad type are pulled directly from your product feed.
- The Title section uses a macro (@title) that calls directly to the titles listed in your product feed. This is usually the name of your products. Similarly, the Description section pulls the description from your product feed through a macro (@description).
Note: You can edit the macro to call on other elements of your product feed such as @brand, @description, @price, and @title. However we recommend leaving the default.
- We automatically append UTM codes for you in the UTM Tracker section.
- Lastly, input your Brand Name. This is your business name that will display in the ads.
Other Options allows you to enter any tracking you would like to append to your ads.
Note: URL is the product URL, so 3rd party click trackers (e.g. Doubleclick) or tracking parameters (e.g. UTM parameters) are dynamically appended to each product URL.
The ad size in this ad builder is 600x315.
For more information, check out our report: How to Take Advantage of Native Advertising and our creative best practices.