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Flash Guidelines

Flash guidelines

Flash ads are going out of style! Learn why here. 

Animation length

Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.

ClickTAG

The clickTAG is the parameter in Flash banner ads that define the destination URL. When someone clicks your ad, our system replaces clickTAG with the URL specified in our platform.

In the clickTAG variable, click must be spelled in lowercase and TAG must be spelled in uppercase. clickTAG must show exactly as it appears with no space between click and TAG. Here are some code samples:

ActionScript 2.0


on(release) {
    if (_level0.clickTAG.substr(0,4) == "http") {
        getURL(_level0.clickTAG, "_blank");
    }
}

ActionScript 3.0


import flash.events.MouseEvent;
import flash.net.URLRequest;
 
buttonOrObject.addEventListener(
    MouseEvent.CLICK,
    function(event: MouseEvent) : void {
        flash.net.navigateToURL(new URLRequest( root.loaderInfo.parameters.clickTAG), "_blank");
    }
);

Replace buttonOrObject with the name of the button that will receive the click.

Note: For AS2 or AS3, it’s not necessary to specify the destination URL for the ad anywhere in this code. This is taken care of through the usage of clickTAG. We recommend uploading the ad into your account and making sure the ad is behaving correctly, allowing time for any necessary changes.

File size, content source, and version info

  • Flash ads must be smaller than 45KB

  • Flash ads must be compatible with Flash versions 4-10

  • Flash ads must be compiled from either ActionScript 2.0 or ActionScript 3.0 sources

  • Content displayed must be contained within the ad file

 

 

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