Your Ads page includes a complete overview of your campaigns with two tabs; web & social and Connected TV campaigns.
To analyze the performance of your CTV campaigns, click on the CTV tab.
Here is an overview of this page:
- The date picker at the top adjusts reporting so you can see what happened over that date range.
- You can view and sort all campaigns by status, campaigns, funnel stage and targeting type. The filters apply to the Overview and the table below.
- The Overview top-line metrics and Insights summarize performance across all your campaigns. The default metrics are Spend, Impressions, CPM and Video Completion Rate. You can always customize this view by clicking on the ‘Customize’ button and select other metrics of your choice.
Tip: The measurement of CTV campaigns is mainly focused on impressions and engagement. Due to the nature of the platform and how users interact with it, click data is not collected for CTV campaigns. As a result, click-derived metrics aren’t available for this type of campaigns.
You can also edit or pause a CTV campaign by clicking the Ellipsis Icon and selecting the preferred action.