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How We Bill (Automated Post Pay)

Each week, we bill you automatically through a consolidated invoice of all weekly spend activity. We automatically charge the amount due to your payment method on file. To give our display partners enough time to report back for ad deliveries, we bill two full calendar days after the billing week has ended.


  • 5th of the month: Invoice period begins. Campaigns begin spending $25 per day.
  • End of day on the 12th: Invoice period ends.
  • Day 15: AdRoll invoice is written for spend ($25 x 7 = $175)
  • Day 15: AdRoll collects against payment method on file for $175.

*Actual amounts and dates will vary depending on your budget and launch date.

Will I be charged for launching?

No. We'll authorize your card for your total budget upon launch. Depending on your bank, this authorization may appear as a pending transaction on your bank statement for 3-7 days until the pending charge is waived.

Any subsequent campaign launches will also result in authorizations, but no charges. If our authorization attempt fails, your campaign won't launch. Please try another payment method or contact your bank to resolve this issue.

Will I always be charged the exact amount of the budget I set?

Not always. Your daily or weekly budget represents the maximum you'll spend. If your budget is too large for your audience size or KPI target, we may not spend your full budget to prevent damaging your performance. If this happens, AdRoll will spend less than your set budget, and you'll only be charged as much as you spend.

What happens if my payment fails?

If your primary payment method fails, we'll attempt to collect through any other active payment method on file in your account. If we can't process payment through any of your payment methods, you'll be notified and your account will be suspended.

In the event that your account is suspended, we're here to work with you! After suspension, we'll continue to try your payment methods on file every few days. You can also upload a new payment method. If we're able to collect a past-due invoice on your suspended account, the suspension will lift and campaigns will resume.

Is there any spend minimum?

No. If your campaigns don’t accrue any spend in a given week, you won’t be billed or charged for that week. There are no spend minimums.

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