AdRoll Email only uses the actual email address for your campaigns and doesn’t share it with anyone else except as necessary to send the emails. This means no other advertiser will see or be able to access emails collected on your site. We also collect a hashed version of the email which we do store permanently and use to help us better target ads to benefit all of our advertisers.
While we do our part to help protect your customer’s privacy by securely transferring the email address to us, we depend on you to ensure that you’re following all regulations around email collection and use including anti-spam laws. Make sure you notify customers of these practices in your terms of service or privacy notice and get any required permissions to send marketing emails.