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Introduction to Emails

Emails help you get in front of site visitors where they spend a great deal of time: their inboxes.

How it works

Using your AdRoll Pixel, we match a visitor to an email that they enter on your site or that you’ve already collected. This allows us to retarget with an email. We only need to collect the visitor's email address once, and we’ll be able to retarget them through email any time they visit.

For example, if a visitor inputs their email then returns to your site two months later, we can trigger an email within an hour of that person abandoning your website.

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