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Capture Emails

Capture emails on your site (required)

If you’re already using AdRoll and have placed your AdRoll Pixel on your site, all you’ll need to do is opt in.

We'll automatically update your AdRoll Pixel to recognize when a visitor submits their email address on any page of your site. We then associate this email with the subscriber's actions on your site.

 

Activating previous subscribers

In order to retarget users that don’t convert from your newsletter, add the parameter below to the end of the destination URL in your newsletter.

Note: Each email provider has their own email merge tag. Reference the table below.

Add the following:

  • ?sendroll_email=replace with your providers tag

If your URL contains a question mark (?) use this:

  • &sendroll_email=replace with your providers tag

Provider

Merge tag

Act-On

{{E-mail Address}}

ActiveCampaign

%EMAIL%

Acxiom

mid=<DI_MEMBER_ID/>

Adestra

[*data('email')*]

AWeber

{!email}

Benchmark Email

[contact_attribute: Email Address]

Blue Hornet

%%to_email%%

Bronto

%%!contact_email%%

Campaign Master

[!EmailAddress!]

Campaign Monitor

[email]

Campaigner

[Contact.Email]

CheetahMail

%%email%%

ClearWeb

$email

Constant Contact

$Subscriber.EMAIL

Convio Luminate

[[S1:primary_email]]

dotmailer

@[email protected]

Eloqua

<span class=eloquaemail>EmailAddress</span>

Emarsys

$E-Mail$

Emma

[[email]]

eWayDirect

<%=subscriber.email%>

ExactTarget

%%emailaddr%%

ExpertSender

*[subscriber_email]*

GetResponse

[[email]]

Hubspot

{{contact.email}}

iContact

[email]

Infusionsoft

~Contact.Email~

Klaviyo

{{ email }}

Listrak

#Listrak\Email#

Lyris HQ

%%EMAIL_ADDRESS%%

Lyris LM

 %%emailaddr%%

Mad Mimi

(email)

MailChimp

*|EMAIL|*

Mailer

#[USER_EMAIL]#

Wordfly

##Email##

Mailigen

#[EMAIL]#

Mailing Report

{{contact.email}}

Mailjet

[[EMAIL_TO]]

Marketo

{{lead.Email Address:default=noemail}}

NationBuilder

{{ recipient.email }}

Pardot

%%email%%

PulseConnect

[-EMAILADDR-]

Pure360

{~email~}

Responsys

$EMAIL_ADDRESS_$

Sailthru

{email}

Salsa

[[Email]]

SDL Email Manager

{toemail}

Selligent

MAIL~

SendBlaster

#email#

Silverpop

%%Email%%

SmartFocus (Emailvision)

[EMV FIELD]EMAIL[EMV /FIELD]

SmartSource

@[EMAIL]

Splio

$email$

StreamSend

{{contact.{email_address}}}

Tikit

~emailAddress~

VerticalResponse

{EMAIL_ADDRESS}

WhatCounts Professional

%%$email%%

SendinBlue

{EMAIL}

Wordfly

##Email##

 

Capture emails in an iframe

An iframe loads HTML content from a different domain onto your website.

How to know if your site uses an iframe

In general, if you use any external tools to serve an element of your page there's a chance it's serving through an iframe.

How to check:

  1. Inspect element.
  2. Look into the code. If the parent element contains this HTML, it's an iframe: <iframe src=...>...</iframe>

If it's an iframe

In order to read and collect visitor emails, your AdRoll Pixel needs to be firing on the page where the email is being submitted. Whether you have direct access to the contents or you use an external tool, you will want to add your AdRoll Pixel so it fires within the iframe.

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