Help & Support
How Can We Help?
We Think These Might Help
OPEN TICKET
Thank you for your feedback!
cannot be blank
We will respond as soon as humanly possible.

Capturing Emails

Jump to:

 

Capturing Emails on Your Site (Required)

If you’re already using AdRoll and have placed your AdRoll Pixel on your site, all you’ll need to do is opt in to Email.

When you join Email, we automatically update your AdRoll Pixel to recognize when a visitor submits their email address on any page of your site. We then associate this email with the subscriber's actions on your site. What’s the major key? Collecting those emails.

 

Activating Previous Subscribers

In order to retarget users that don’t convert from your newsletter, add the parameter below to the end of the destination URL in your newsletter.

Note: Each email provider has their own email merge tag. Reference the table below.

 

Add the following:

  • ?sendroll_email=replace with your providers tag

If your URL contains a question mark (?) use this:

  • &sendroll_email=replace with your providers tag

 

List of Tags by Provider:

Provider

Merge tag

Act-On

{{E-mail Address}}

ActiveCampaign

%EMAIL%

Acxiom

mid=<DI_MEMBER_ID/>

Adestra

[*data('email')*]

AWeber

{!email}

Benchmark Email

[contact_attribute: Email Address]

Blue Hornet

%%to_email%%

Bronto

%%!contact_email%%

Campaign Master

[!EmailAddress!]

Campaign Monitor

[email]

Campaigner

[Contact.Email]

CheetahMail

%%email%%

ClearWeb

$email

Constant Contact

$Subscriber.EMAIL

Convio Luminate

[[S1:primary_email]]

dotmailer

@EMAIL@

Eloqua

<span class=eloquaemail>EmailAddress</span>

Emarsys

$E-Mail$

Emma

[[email]]

eWayDirect

<%=subscriber.email%>

ExactTarget

%%emailaddr%%

ExpertSender

*[subscriber_email]*

GetResponse

[[email]]

Hubspot

{{contact.email}}

iContact

[email]

Infusionsoft

~Contact.Email~

Klaviyo

{{ email }}

Listrak

#Listrak\Email#

Lyris HQ

%%EMAIL_ADDRESS%%

Lyris LM

 %%emailaddr%%

Mad Mimi

(email)

MailChimp

*|EMAIL|*

Mailer

#[USER_EMAIL]#

Wordfly

##Email##

Mailigen

#[EMAIL]#

Mailing Report

{{contact.email}}

Mailjet

[[EMAIL_TO]]

Marketo

{{lead.Email Address:default=noemail}}

NationBuilder

{{ recipient.email }}

Pardot

%%email%%

PulseConnect

[-EMAILADDR-]

Pure360

{~email~}

Responsys

$EMAIL_ADDRESS_$

Sailthru

{email}

Salsa

[[Email]]

SDL Email Manager

{toemail}

Selligent

MAIL~

SendBlaster

#email#

Silverpop

%%Email%%

SmartFocus (Emailvision)

[EMV FIELD]EMAIL[EMV /FIELD]

SmartSource

@[EMAIL]

Splio

$email$

StreamSend

{{contact.{email_address}}}

Tikit

~emailAddress~

VerticalResponse

{EMAIL_ADDRESS}

WhatCounts Professional

%%$email%%

SendinBlue

{EMAIL}

Wordfly

##Email##

 

Capturing Emails in an iframe

If you’re using a 3rd party tool for email capture or to track exit intent, make sure your AdRoll Pixel is firing on the framed page. Learn more about capturing emails in an iframe.

Was this article helpful?
0 out of 1 found this helpful