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Setting Up Follow-Up Emails

AdRoll Email now supports follow-up emails! Follow-up emails are a series of messages that are sent automatically to nudge a potential customer to come back to your site. If your subscribers don’t click on your first message, they can now be sent additional messages after a period of time (e.g. in 24 hours, in 7 days).

Add Follow-Up Emails

  1. Go to your Email campaign in the Email dashboard.

  2. Click the + button to add an additional email.

  3. Update your creative by hovering over each section where the pencil icon shows up.

Adjust the Time Between Emails

Hover over the the time (wait XX hours) and click the pencil icon.

Adjust the hours and minutes interval between each email send.

Preview Your Emails

  1. Go to the Preview button on the top right

  2. Click the tabs of the various emails to see it in action

Frequency Recommendation

We recommend exponentially increasing the relative delay from the previous email. For instance: 1h, 24h, 7 days, etc. The default settings are there to set you up for success, but feel free to edit them to make sure they meet your users' behavior.

Follow-Up Email Performance

While AdRoll Email does a good job driving conversions to a single email, there are many users who require more engagement to convert. Drip helps you reach those users who don’t initially convert after a single email. 

Running Multiple Campaigns

AdRoll Email prioritizes campaigns based on user intent (e.g. cart recovery has a higher priority than starter). If a user is in the middle of a sequence (e.g. a starter sequence) and they enter one of your higher priority campaigns targeting criteria (e.g. they add something to the cart) we'll stop the sequence for them and send them the higher intent email.

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