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Follow-Up Emails

Follow-up emails are a series of emails that are sent automatically to nudge a potential customer to come back to your site. If your subscribers don’t click on your first email, they can now be sent additional messages after a period of time.

Add Follow-Up Emails

  1. Go to your Email campaign in the Email dashboard.

  2. Click the + button to add an additional email.

  3. Update your emails by hovering over each section where the pencil icon shows up.

Adjust the Time Between Emails

Hover over the time (wait XX hours) and click the pencil icon.

Adjust the hours and minutes interval between each email send.

Preview Your Emails

  1. Go to the Preview button on the top right

  2. Click the tabs of the various emails to see it in action

Frequency Recommendation

We recommend exponentially increasing the relative delay from the previous email. For instance: 1 hour, 24 hours, 7 days, etc. The default settings are there to set you up for success, but feel free to edit them to make sure they meet your visitors' behavior.

 

Running Multiple Campaigns

AdRoll Email prioritizes campaigns based on visitor intent (e.g. cart recovery has a higher priority than starter). If a visitor is in the middle of a sequence (e.g. a starter sequence) and they enter one of your higher priority campaigns targeting criteria (e.g. they add something to the cart) we'll stop the sequence for them and send them the higher intent email.

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