1. Pixel placement
- Place your AdRoll Pixel.
- Opt in to all we have to offer through the Universal Opt-In.
- Send your rep your conversion page URL. If the URL does not change or is not unique, ask your rep for a custom conversion pixel.
Upload static ads (guidelines Formatting Guidelines) with their respecting landing page URLs.
For web ads, we recommend using the six most popular ad sizes
For Facebook, create a 600x315 pixel ad with title, text, link description (optional), and call-to-action
For dynamic ads, fill out this form and our design team will send you a first draft in 3-5 business days (managed accounts only).
- Confirm Key Performance Indicators (KPIs) with your rep.
- Confirm attribution windows. AdRoll defaults to 30 day click-through and 7 day view-through windows.
5. Privacy notice
- Make sure your site's Privacy Notice complies with our AdRoll Privacy Notice Requirements.
- Add a credit card to your account.
- How does billing work?