Using Approved Links in Email Template

When creating email templates, it's crucial to be mindful of the links you include to ensure the integrity and security of your communications. While many links are acceptable, there are certain types of links that are considered forbidden due to potential security risks and abuse. In this guide, we'll outline the types of links that are approved and those that are strictly prohibited in email templates.

Approved Links

1. Domain-owned Links

  • Links owned and controlled by the domain from which the email is sent, including subdomains, are generally safe. For example:


[Your Company Website] -

[Blog Subdomain] -

2. Social Media Links

  • Including links to your official social media profiles are allowed:


[Facebook] -

[Instagram] -

3. Government Links

  • Links to official government websites are usually safe and reliable:


[Government Portal] -

Forbidden Links

1. Generic Email Providers:

  • Links to generic email providers, such as Gmail or Yahoo, are strictly forbidden to prevent phishing attempts. 


[Gmail] -

[Yahoo Mail] -

2. Popular Search Engines:

  • Links to popular search engines like Google are not encouraged due to security concerns:


[Google Search] -

3. Unverified Third-party Websites:

  • Linking to external websites that are not owned or verified by your organization are not allowed. This helps prevent potential security risks and maintains the trust of your recipients.

Best Practices:

  1. Link Verification
    • Before including any link in your email template, verify its authenticity and ownership to ensure it aligns with your organization's security standards.
  2. HTTPS Protocol
    • Whenever possible, use the HTTPS protocol for added security. This helps encrypt data transmitted between the user and the website.
  3. Link Labeling
    • Clearly label links with descriptive text so recipients can understand where the link will take them. This helps build trust and transparency.

If you have any questions or concerns about specific links, feel free to reach out to our support team.

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