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Native Web Ads

A native ad fits the natural form and function of the environment where it appears. For example, an Instagram ad is made to look like an Instagram post, but on a content publishing site, such as The Atlantic, an ad resembles a featured story within the news stream.

Native Ads must be an image that contains no text, along with a catchy headline. Native ad sizes are 600x500 (Recommended), 600x600, and 600x315.


Image: Use striking images 600x315px or larger. Our ad builder makes it easy to crop and zoom. Avoid text, logos, and clutter.

Title: Draw interest with your headline. We recommend longer headlines, up to 90 characters.

Description: Explain your brand, product, or content. We recommend longer descriptions, up to 140 characters.

Brand Name: Display your brand name in 30 characters or less. 

Native Ad Performance Benefits

Native ads are 23% more viewable than traditional display ads. On average, we've seen a 39% lower CPC and a 33% lower CPA for Native Ads compared to general Web ads.*

* Based on AdRoll advertisers running Native Web Ads from 02/01/2017-3/19/2017


Best Practices

  • Eye-catching image: Your Native Ad image can't contain text, so use a image that encourages people to look at your ads, such as images of people or brighter colors.
  • Enticing headline: Use your headline to promote your site. Make it interesting to your visitors - something they'll want to click on to learn more about.
  • Add Native Web Ads to your existing Web campaigns to access Native Ad inventory across the web.
  • If you have multiple Native Web Ads, create a new AdGroup for these ads so you can easily see your performance across all Native Ads.
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