A/B testing your email

Alert: This feature is only available to our paid subscribers. You can check out your plan options here.

With an A/B test, you can test everything from subject lines to content. To run this test, you'll need to create two campaigns. Make sure both campaigns are targeting the same audience.

Now that you have multiple campaigns targeting the same audience but with different content, your A/B test is ready to go. We'll automatically split users at random between these campaigns.

We have internal logic that prevents visitors from receiving multiple emails at the same time, meaning only one campaign email will be sent per user per day.

What you can test

A few examples of experiments you can run:

  • Test different subject lines.
  • Test different delays. For instance: send one email after 1 hour and another after 24 hours.
  • Test different offers. For instance: one email with a discount code and another without.

Repeat the process to test multiple variations of your campaign.

We recommended that you're conscious about volume. You need a reasonable amount of emails being sent, opened, and clicked to be able to evaluate and compare the differences between campaigns.

The initial recommendation is to test two options at once, and then test the winner against another one, so you have a clean picture of what works best.

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